EA Sports is said to have renamed its game FIFA after its heated public battle, making ‘FIFA 23’ the last game title bearing the name of the football association.
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BURNLEY, ENGLAND – APRIL 11: A detailed image of the Nike match ball and the EA Sports and No Room For Racism logos on referee Anthony Taylor’s shirt during the Premier League match between Burnley and Newcastle United at Turf Moor on the 11th April 2021 in Burnley, England. Sports stadiums across the UK remain under strict restrictions due to the coronavirus pandemic as government social distancing laws prohibit fans from going inside venues resulting in matches behind closed doors .
EA’s ‘FIFA’ game renamed?
According to a report by Ars Technica, EA Sports has previously stated on its official blog that it is considering renaming its “EA Sports Global Soccer Games”.
This apparently comes as the organization, FIFA, is reportedly asking for $2.5 billion for its naming rights which would last for the next ten years.
That said, EA CEO Andrew Wilson himself has said that he already wants to end the partnership with FIFA, according to a recent report by Comicbook.com
However, this time around, Giant Bomb reporter Jeff Grubb claimed that the game publisher has a new name for its “FIFA” game title.
EA Sports Soccer Club
Grubb said during his GrubbSnax! podcast that EA has decided to rename its football game, “EA Sports FC”.
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BIRKENHEAD, ENGLAND – JULY 10: A detailed view of a ‘Not today or any day’ message is seen on the assistant referee’s shirt during the pre-season friendly match between Tranmere Rovers and Rangers at Prenton Park on July 10, 2021 in Birkenhead, England.
The journalist and host claimed that “EA Sports Football Club or EA Sports FC” is the new name the game publisher plans to replace for its “FIFA” series.
It should be noted that the game publisher of the “FIFA” games has already trademarked its alleged name replacement, suggesting that EA is already moving forward on its soccer game.
However, it’s worth pointing out that the game developer has yet to confirm such a name replacement.
Read also : EA plans to rename its ‘FIFA’ franchise after ‘FIFA 22’
FIFA’s video game brand
Meanwhile, the FIFA organization also filed their own trademark just recently, shortly after Grubb revealed that EA had already come up with the name for their soccer game.
In the same podcast, the journalist also revealed that FIFA had recently updated its internal brands related to video games.
FIFA’s alleged decision essentially suggests that the organization is also moving away from its partnership with EA by developing a new football game.
It is unclear, however, if FIFA will work on this internally or if it will continue to work with another publisher similar to its current partnership with EA.
That said, according to a separate report from Comicbook.com, there seems to be a possibility we’ll see two new football games in the future, one “FIFA” and one “EA Sports FC”.
But note to take all of this with a grain of salt as EA and FIFA have yet to confirm their breakup. So there is still a chance that the two will end up pursuing their agreement.
Related article: FIFA wants $1 billion from EA every four years to keep video game name
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Written by Teejay Boris
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