Soccer game

DirecTV broadcast a fake entire Champions League football match to fight piracy


In June 2020, at the height of Covid-19, with live sports sidelined around the world, Corona Beer presented a different kind of bogus football game. The brand pitted Águilas del América against Chivas Guadalajara via 90 minutes of very real footage of the teams’ battles spanning seven decades. This “Match of Ages” won one gold, four silver and one bronze at last year’s Clio Sports Awards.

CREDITS

Client: DirecTV Go
Campaign Title: Pirate Match
Executive Creative Director of Marketing and Acquisitions: Alexander Rocco
Digital Marketing Manager: Alexander Greif
Marketing and Branding Specialist: Fernanda Bonfanti
Corporate Communications Manager: Cassia Monteiro Da Silva Raymundo
Corporate Communications Specialist: Thais Morandini Canova Morrone

Agency: Mirum Agency Brasil
President and CEO: Robson Ortiz
Global Creative Director(s): Bas Korsten, Daniel Bonner
LATAM Creative Director(s): Daniel Minaker, Sebastián Tarazaga
Creative Director: Filipe Matiazi
Associate Creative Director: Victor Keiti
Operations Coordinator: Amanda de Oliveira
Production Manager: Paulo Setti
Artistic director(s): Rafael Rudnicki, Daniel Mota
Editor(s): Thiago Gabardo, Patricia Machado, Allison Noronha
Motion Graphics Supervisor: Bruno Reynaldo
Motion designer: Igor Feitoza
Social team: Vanessa Vieira, Gustavo Candido, Fernando Nunes, Fabiola Cebrian, Juan Silva, Emanuelle Sandri
Media team: Camila Vaz, Chrystina Mundt, Mariana Erêda, Mellina Azevedo, Larissa Gonçalves
Technical team: Felipe Gomide, Lizandra Silva, Leandro Mohr, Melchiades Medeiros, Fabio Assunção
Data and Analytics Team: Tiago Moreira, Franchesco Calzolaio, Oscar Neto, Leonardo Cabreira, Guilherme Ferreira, Flávia Clapis, Ector Luiz, Luiz Yamada, Jhonathan Wolff
Public relations team: Daniela Andres and Marilia Carzino
Design team: Nathalia Pereira, Aline Santos, Rafael Rudnicki
Photographer: Vinicius Barreto, João Heim
Account manager(s): Patricia Rogoski, Alessandra Fraresso, Andressa Sucodolski, Julia Rugno

Production company: BUZZ CCS – Curitiba
Director: Duda Justus and Lincoln Barela
Executive producer: Jean-Paul
Executive producer: Guilherme Barchik
Director of photography: Lincoln Barela

Post-production company: BUZZ CCS – Curitiba
Publisher: Guilherme Bucco
Makeup: Leticia Cardoso
Assistant Producer: Hébert Bueno
Cast: Rafael Moura and Agy Campos
Art direction: JP Foltran
Artistic assistant: Angelo Foltran
Second artistic assistant: Gabriel Loureiro Lima
TV director: Ricardo Peters
Camera 1: Eduardo Bitencourt
Camera 2: Ezequiel (Duto)
Camera 3: Felipe Conceicao
Camera 4: Sergio Luiz de Melo
Camera 5: Toni Serpa
Audio operator: Marcos Moura Fiel
Realization of the camera: Átila Pereira
Realization of camera 2: Jhon Victor
TV operator: Tiago Bertolini
Assistant: Luis Ricardo

Music Company: Toro Audio – Curitiba
Executive Music Producer and Creative Director: Daniela Zandonai and Kelson Diego
Account Manager and Production Coordinator: Mariana Kauchakje
Music producer: Tiago Mendes
Composer: Tiago Mendes
Arranged by: Tiago Mendes
Mixing & Mastering: Toro Audio
Sound design: Toro Audio – Curitiba
Sound engineer: Tiago Mendes